The first version of Word for Windows was released in 1989 at a price of 500 US dollars. With the release of Windows 3.0 the following year, sales began to pick up (Word for Windows 1.0 was designed for use with Windows 3.0, and its performance was poorer with the versions of Windows available when it was first released). The failure of WordPerfect to produce a Windows version proved a fatal mistake. It was version 2.0 of Word, however, that firmly established Microsoft Word as the market leader.
After MacWrite, Word for Macintosh never had any serious rivals, although programs such as Nisus Writer provided features such as non-contiguous selection which were not added until Word 2002 in Office XP. In addition, many users complained that major updates reliably came more than two years apart, too long for most business users at that time.